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E-Commerce - Course - Online

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  • Objectives
    Students learn how to:
    * Develop an understanding of how to define an e-commerce project, including defining your site's intent, budget, staffing, target audience, and hosting.
    * Write a site plan that includes company description, statement of intent, products and services, technology and hosting, staffing, and general budget.
    * Develop an understanding of the major goals for the primary pages of an e-commerce site, including the home page, about page, product page, and contact sections.
    * Write text content for the main areas of a site, including the home page, about page, product page, and contact sections.
    * Develop an understanding of standard approaches to structuring, designing, and producing content for an e-commerce site.
    * Design appropriate color schemes, typography, layout, graphics, and navigation schemes for an e-commerce site based on e-commerce design principles.
    * Develop an understanding of how shopping carts and inventory databases operate and what users expect from shopping carts.
    * Configure a free shopping cart for site visitors and add it to an e-commerce site.
    * Develop an understanding of different business account options used by e-commerce sites, including merchant accounts and alternative payment systems.
    * Research different business account options used by e-commerce sites, assessing the costs and features of each plan.
    * Develop an understanding of the importance of order fulfillment and customer service to customer retention and marketing.
    * Plan a customer service and order fulfillment strategy for an e-commerce site.
  • Entry requirements
    To take this course you'll need:
    * Computer with Internet connection (56 Kbps modem or faster).
    * Experience developing Web pages with HTML and CSS (either hand-coding or with an editor such as Dreamweaver).
    * Experience creating Web graphics using Photoshop, Fireworks, or other graphics application.
    * Basic Web hosting account and experience FTPing files to the Web.
  • Course description
    Learn the fundamentals of e-commerce business and site design
    Student Hillary Scott's e-commerce site design
    Shopping at Amazon.com may be easy, but building an e-commerce Web site is a serious challenge. What with business plans, technology, hosting, architecture, accounting, shopping cart, security, and legal issues, it's no wonder most designers leave e-commerce Web design to the pros.

    In this hands-on course, you'll learn essentials of e-commerce Web site creation including design techniques, shopping cart and credit card options, and more. You'll create a basic, functioning e-commerce site and learn how to create online shops for small business clients.

    Studying with one of the leading voices in Web design will help you learn a systematic approach to e-commerce development. From finding e-commerce site hosting, to making quality design decisions, building your shopping cart, setting up quality customer service, and product fulfillment after the launch, you will address the needs required in e-commerce projects.
    Class projects guide you step-by-step through the design and business decisions that are critical to success. By the end of the course, you'll have built a functional site and gained the confidence to build more.

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