The objective of the Marketing Area is twofold: 1) to prepare students for rewarding careers in marketing, and 2) to provide non-marketing students with a basic understanding of marketing and its role in business. At the heart of marketing is a customer-focus; the same is true of the Area and its faculty. The marketing faculty is student-oriented and is committed to helping students develop the skills necessary to successfully transition from the academic environment to the business world. The Area offers classes in the undergraduate and graduate degree programs offered through the College and works to develop courses to meet student and market place needs.
The Marketing Management Concentration provides students with a rigorous, analytical understanding of marketing decision-making. Students learn to generate, analyze, interpret, and present the information that organizations need to satisfy and retain customers; build brand equity and maximize return on investment; and develop innovative products and services.
The Marketing Management Concentration provides students with knowledge of a wide range of tools and techniques from fields as diverse as sociology, psychology, anthropology, information technology, engineering, and economics. Students learn to leverage information, technology, and knowledge to support innovation in virtually all areas of business, non-profit enterprises, and government.
As a discipline with broad applications, the Marketing Management Concentration offers flexible career paths and work styles. Graduates are in demand for positions in marketing intelligence, product development, product management, advertising, sales, and purchasing.
BUS 418 Listening to the Customer
BUS 419 Strategic Marketing Measurement
BUS 451 Product Development and Launch
BUS 452 Product Management
BUS 454 Developing/Presenting Marketing Projects
BUS 455 Marketing Strategy