The associate degree and certificate curriculum in marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing. The student will then specialize in one of the option areas: general marketing, professional selling, advertising, or retailing management. The certificate program provides practical skills for the student within specific areas of marketing.
Marketing Core Requirements
Marketing 115, Consumer Behavior
Business Applications 162, Pagemaker
Business Applications 160, Microsoft Publisher
Marketing 132, Web Advertising
Marketing 142, Web Page Design Techniques