Associate in Arts in Marketing - Online

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  • Course description

    The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.

    Also available: a Bachelor of Business Administration, an Executive Graduate Certificate in Business Administration and a Master of Business Administration.

          Area 1: Core Component

          ACC 100
          Accounting I
          BUS 100
          Introduction to Business
          CIS 105
          Introduction to Information Systems
          ENG 115
          English Composition
          MAT 105
          Introduction to College Mathematics

          22.5 Credit Hours

          Area 2: Major Component

          BUS 300
          Public Relations
          MKT 100
          Principles of Marketing
          MKT 200
          International Marketing
          MKT 205
          Principles of Advertising and Sales Management
          MKT 220
          MKT 310
          Retail Management

          Major Component Elective (Marketing Course)

          Major Component Elective (Marketing Course)

          36.0 Credit Hours

          Area 3: General Studies Component

          ENG 215
          Research and Writing
          HUM 101
          The Origins of Western Culture
          Choose 1 of these 2 courses
          SCI 110
          Introduction to Physical Science
          SCI 115
          Introduction to Biology
          Choose 1 of these 2 courses
          PSY 100
          The Individual and Society
          PSY 105
          Introduction to Psychology
          SOC 100
          Introduction to Sociology

          22.5 Credit Hours

          Area 4: Elective Component

          These courses are selected in consultation with the Academic Advisor.

          9.0 Credit Hours

    90.0 Minimum Total Hours Required

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