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M.S. in Business Administration with a concentration in Marketing

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  • Course description
    Simon’s one-year Master of Science in Business Administration with a concentration in
    Marketing offers students a compact, highly focused program to give them skills and
    experience necessary to stand out in a variety of marketing positions. Graduates are likely to
    assume a position related to one of three key areas: marketing research, sales management
    or advertising.
    Marketing Research and Academic Scholarship: The Center for Pricing
    The Center for Pricing serves as a center of excellence for research and education in pricing
    and encourages meaningful interaction between business executives, educators and
    researchers in this high-demand field. Pricing is one of the most important, least understood
    and most controversial decisions firms have to make. Doing it poorly is easy; doing it well is
    a challenge. Not surprisingly, there is a growing, and a largely unmet demand, for talented
    graduates who have the know-how and training in pricing techniques and strategies to
    improve bottom-line profits.
    Marketing Clubs
    The Simon Marketing Association: Along with numerous networking events, the club
    sponsors an annual Marketing Case Competition. Recent corporate sponsors have included
    Fisher-Price Inc. and Heineken. Each year, the club hosts a marketing case competition.
    The Simon Pricing Club: Pricing expertise is fast becoming a key demand from corporate
    recruiters. The club is an arena to develop practical pricing skills beyond the classroom and
    develop solid foundations for careers in the field. The club connects members with the
    Professional Pricing Society.

    With an M.S. in Marketing you could work in:

    Advertising:
    • Account coordinator
    • Assistant account executive
    • Public relations assistant
    • Assistant media buyer
    • Research assistant

    Sales Promotion:
    • Trade sales
    • Account manager
    • Technical sales


    Recent Employers of M.S. students Concentrating in
    Marketing Have Included:

    Marketing Research:
    • Project manager
    • Account executive
    • Assistant market analyst
    • Assistant product analyst
    • Market research associate
    • APCO Worldwide
    • Bausch & Lomb
    • Birds Eye Foods
    • Campbell Soup Company
    • CDS, Global
    • Cronin & Company
    • Eli Lilly & Co.
    • Johnson & Johnson
    • Nielsen
    • Vitamin Shoppe
    • Welch Allyn

Other programs related to Marketing

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