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Bachelor of Business Administration (BBA) with a concentration in Marketing - Online

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  • Course description
    The online Bachelor of Business Administration with a concentration in Marketing degree completion program provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of marketing. Upper level courses provide in-depth studies of business and management in addition to marketing-specific topics.

    If you are considering a career opportunity in marketing and want to advance your education, the AIU Online Bachelor of Business Administration degree completion program with a concentration in Marketing can help prepare you with a relevant, real-world education.

    Required Courses for the Online BBA  with a concentration in Marketing

    Concentration Courses

        * Marketing Management Concepts
        * Marketing Research and Buyer Behavior
        * Advanced Topics in Marketing

    Business Core Courses

        * Managerial Accounting and Organizational Controls
        * Decision Making
        * Economics in a Global Environment
        * Financial Management
        * Concepts in Organizational Behavior
        * Global Strategic Management
        * Statistical Analysis

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