As a student majoring in Marketing Communication, you will be “cross-trained” in the basics of Advertising, Marketing, and Public Relations by taking the following courses:
54-1500 Integrated Marketing
54-1600 Introduction to Advertising
54-1601 Consumer Behavior
54-1700 Introduction to Public Relations
54-2500 Introduction to Market Research
54-2900 Introduction to Media
54-3505 Marketing Yourself/Job-Seeking Strategies
We have found that this cross-training will make you more desirable as a "hire" in the marketing communications field, where professionals want well-rounded students who have integrated knowledge as well as the skills in their specialized concentrations.
You may begin taking courses toward your Marketing Communication major as a freshman while you are earning LAS credits. Eventually you will choose a concentration in advertising, marketing, or public relations to complete your major.
Created in Fall 2007. This is an unofficial listing of requirements. Please check with the College Advising Center for your official degree requirements.