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B.S. in Marketing

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  • Course description

    Effective marketing is essential to the success of any business. No matter how great your product or service is, no one will know unless you tell them about it! 
    Marketing professionals help companies of all sizes communicate what sets them apart. Sometimes marketing requires a fun, off-the-wall approach; other times it's all about bringing the message to the right people. It requires creativity and people skills, along with a practical appreciation for the bottom line.  

    If that sounds like you, consider Lewis University's major in the marketing. You will receive the solid business foundation you need to be successful, taking courses such as:
    • Principles of Accountancy
    • Principles of Marketing
    • Advertising
    • Marketing Research
    • The Strategies of E-Business and E-Marketing

    Lewis' College of Business faculty members offer a range of experience in advertising, branding, campaign management, promotion, marketing research and more. Successful business people as well as dedicated professors, they continue to consult a range of organizations, from budding entrepreneurial ventures to Fortune 500 global companies.


    MARKETING/BACHELOR OF SCIENCE

    Total Credit Hours: 128
    Major Credit Hours: 64


    I. Core Courses (40)
    04-200 Basic Macroeconomics (3)
    04-201 Basic Microeconomics (3)
    23-120 Principles of Accountancy I (3)
    23-121 Principles of Accountancy II (3)
    24-349 Business Statistics (3)
    24-350 Decision Science (3)
    25-200 Principles of Marketing (3)
    61-200 Principles of Management (3)
    61-250 Business Law I (3)
    61-300 Business Communication in the Digital Age (3)
    61-390 Management Seminar (1)
    62-200 Principles of Finance (3)
    63-200 Introduction to Information Systems (3)
    Select one of the following:
    24-230 Finite Mathematics (3)
    24-240 Business Calculus (3)

    II. Major Area Courses (21)
    25-300 Consumer Behavior (3)
    25-315 Advertising (3)
    25-374 Salesmanship (3)
    25-402 Public Relations (3)
    25-465 Marketing Research (3)
    25-468 International Marketing (3)
    25-470 Marketing Strategy (3)

    III. Select one elective: (3)
    25-299 Current Topics in Marketing Strategies (3)
    25-373 Hospitality Marketing (3)
    25-376 The Strategies of E-Business and E-Marketing (3)
    61-420 International Business (3)

    IV. The advanced writing requirement of the General Education curriculum is satisfied by Marketing majors by successful completion of Business Communication in the Digital Age (61-300).


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