Objectives* To recognize the impact of laws, rules, and regulations on the sports industry.
* To distinguish and interpret how the sports industry is influenced by economic and financial pressures.
* To compare and contrast how marketing professionals use the media to capture the attention of the public in terms of increasing the visibility of sports in today’s marketplace.
Course descriptionThe Sports Management Certificate provides the fundamental background for pursuing various positions within the sports industry. Settings for this industry include sports marketing agencies, intercollegiate athletics, professional sport franchises, recreational services, and health and fitness facilities.
Courses in the certificate program allow students to study the nature and scope of the sports industry, unique aspects of sports management, and preparation for managing sport in the 21st century.