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Diploma in Business Administration with an emphasis in Sales and Marketing

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  • Objectives
    If the following qualities describe you, Sales and Marketing might be a good program choice:

    * Entrepreneurial
    * Creative
    * Enjoy interacting with others
    * Good at strategizing
    * Goal oriented
  • Course description
    Sales and marketing are increasingly important to businesses as they battle for consumers' attention in today's complex communications environment. With so many products and services available in the global marketplace, companies are challenged to get the word out about the particular benefits of their offerings. That's why skilled sales and marketing professionals are in such high demand. Employees who can effectively communicate a company's strengths and successfully promote its goods and services have the potential to propel their company forward.

    What will I do with my education?
    Graduates of Heald's Sales and Marketing program pursue rewarding positions, including Sales Consultant, Retail Sales Associate, Customer Service Representative, Marketing Coordinator, Client Service Representative, and Call Center Representative.

    As a Marketing Specialist, you will be responsible for communicating the advantages of obtaining your company's products or benefiting from the use of its services. Your objective will be to make your target audience aware of all that your company has to offer. If you were to work in Sales, your role would be to secure new customers or clients and to increase your company's share of its particular market. No matter which position you hold, your Heald degree will help prepare you for great success in the sales and marketing field.

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