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Bachelor of Business Administration (BBA) with a concentration in Marketing

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  • Course description
    The Bachelor of Business Administration (BBA) with a concentration in Marketing is designed to deliver a solid foundation for business marketing professionals by combining a core education in business with a focus on topics relevant to various marketing careers. The BBA also provides a foundation for students who wish to pursue an advanced degree at the Master's level. The BBA degree meets the lower-levels requirement (180 credits) of the Master of Business Administration (MBA).

    Career Opportunities


    The BBA with a concentration in Marketing can help prepare students interested in developing and advancing a career in:

        * Corporate marketing
        * Advertising agencies
        * PR firms
        * Sales departments

    Challenging, Relevant Coursework

    The BBA in Marketing features industry-relevant coursework taught by faculty members with real-world experience in the field. Key topics addressed in this degree program include the steps to planning, implementing and evaluating marketing strategies; the market research process; an overview of consumer behaviors; and the complexities of international marketing.

    Students who successfully complete the program should be able to:

        * Assess decisions and employ methods for improving decision making.
        * Apply teambuilding and leadership skills.
        * Apply mathematical, statistical, and research techniques to analyze contemporary business practices and functions.
        * Apply the concepts and principles of finance and accounting to make effective decisions.
        * Discuss operations management practices and principles used in the current business environment.
        * Explain macroeconomic and microeconomic concepts and how they relate to the management of domestic and global organizations.
        * Discuss the implications of technology and the Internet on today's businesses.
        * Communicate effectively in business situations.
        * Recognize and manage potential ethical and legal conflicts.

    Concentration courses for this program include:

        * Marketing Management Concepts
        * Marketing Research Concepts
        * Buyer Behavior and Marketing Strategy
        * International Marketing Strategy

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