Bachelor of Business Administration (BBA) with a concentration in Marketing

Comments about Bachelor of Business Administration (BBA) with a concentration in Marketing - At the institution - Atlanta - GA - Georgia

• Course description
  The Bachelor of Business Administration (BBA) with a concentration in Marketing is designed to deliver a solid foundation for business marketing professionals by combining a core education in business with a focus on topics relevant to various marketing careers. The BBA also provides a foundation for students who wish to pursue an advanced degree at the Master's level. The BBA degree meets the lower-levels requirement (180 credits) of the Master of Business Administration (MBA).
  
  Career Opportunities
  
  The BBA with a concentration in Marketing can help prepare students interested in developing and advancing a career in:
  
      * Corporate marketing
      * Advertising agencies
      * PR firms
      * Sales departments
  
  Challenging, Relevant Coursework
  
  The BBA in Marketing features industry-relevant coursework taught by faculty members with real-world experience in the field. Key topics addressed in this degree program include the steps to planning, implementing and evaluating marketing strategies; the market research process; an overview of consumer behaviors; and the complexities of international marketing.
  
  Students who successfully complete the program should be able to:
  
      * Assess decisions and employ methods for improving decision making.
      * Apply teambuilding and leadership skills.
      * Apply mathematical, statistical, and research techniques to analyze contemporary business practices and functions.
      * Apply the concepts and principles of finance and accounting to make effective decisions.
      * Discuss operations management practices and principles used in the current business environment.
      * Explain macroeconomic and microeconomic concepts and how they relate to the management of domestic and global organizations.
      * Discuss the implications of technology and the Internet on today's businesses.
      * Communicate effectively in business situations.
      * Recognize and manage potential ethical and legal conflicts.
  
  Concentration courses for this program include:
  
      * Marketing Management Concepts
      * Marketing Research Concepts
      * Buyer Behavior and Marketing Strategy
      * International Marketing Strategy
  
  

Other programs related to marketing