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Bachelor of Business Administration - Fashion Marketing and Management

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  • Course description
    Berkeley College’s degree programs in Fashion Marketing and Management integrate the creative and business aspects of the fashion industry that employers demand. Incorporating marketing strategies and management skills, the programs encompass current technology and a complete understanding of the fashion industry.

    Benefit From:


        * Focus on understanding the fashion industry from product development to consumer

        * Opportunities to explore consumer and buyer trends, analyze the market base, evaluate production needs, and learn how each affects the retail and wholesale sides of the fashion industry

        * Hands-on experience with merchandising software and related programs utilized in the industry

        * Opportunities to examine the application of principles of business administration and marketing techniques

        * Experience composing a quality marketing strategy

        * Internship in a fashion-related position that allows students to apply their education in the workplace

        * Courses in Home Merchandising and Fashion Forecasting

        * Seamless transition between Associate’s and Bachelor’s degrees

    B.B.A., B.S. – Fashion retail management, product development, visual merchandising, buying, allocation, and planning

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