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Bachelor of Arts in Public Relations

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  • Course description
    The Public Relations major offered in the Communications Department is available with the following concentrations as options:  Marketing, Print Journalism and Television Production.  A Public Relations education gives students employment skills and training prized by all employers. Now more than ever, professionals must be able to effectively communicate ideas, inspire others, resolve conflict and reach across all cultures. Public Relations at Carroll will equip you with these strengths.

    Carroll’s program offers real-world experience to build your PR skills along with your resume. While you’re an undergrad, you can intern at nearby Beartooth Communications television (NBC affiliate on campus), the Montana Governor’s Office, the state of Montana, Downtown Helena Inc., the American Civil Liberties Union of Montana, the Diocese of Helena, the Montana Arts Council, Montana Human Rights Network and the Montana Legislative Council. Carroll students take on real clients also during advanced courses in which they volunteer their public relations skills and put them to work for local nonprofits. SaintsTV (a Carroll news show with student reporters and anchors), Carroll Radio 88.5 KROL FM, and the Prospector student newspaper each provide additional chances for experience learning. Round it all out by competing on the nationally award-winning Talking Saints forensics team. As a Talking Saint, you’ll hone your speaking, presentation and think-fast talents while preparing yourself to become an attorney or company president.


    CO: Courses in Communication Studies
    Department of Communication Studies


    CO 101 Basic Communication 3 credit
    Introduction to the field of communication through the study of
    life-enhancing communication principles such as listening, conflict
    management, and gender communication. The study of how human
    beings use verbal and non-verbal symbols to create meaning. Course
    also includes training in public speaking. Each semester.

    CO 108 Desktop Publishing
    3 credit
    An introduction to desktop publishing. Students learn to use desktop
    publishing software programs such as Adobe InDesign for production
    of pamphlets, newsletters and newspapers. Includes training in the
    fundamental elements of page design. Offered every semester.

    CO 111-112 Introduction to Forensics
    1-3 credit
    Preparation for intercollegiate forensics competition in individual
    events and parliamentary debate. Events include extemporaneous,
    impromptu, after-dinner speaking, persuasion, informative, prose,
    communication analysis, poetry, duo, dramatic, program oral interpretation
    and parliamentary debate. Prerequisite: consent of instructor.
    Each semester.

    CO 165 Fundamentals of Film & TV Production I: W riting for Film & TV 3 credit
    Introduces students to the writing techniques and design of TV, Film
    and video programs in both multi-camera and single-camera environments.
    Students learn about writing styles and techniques, story
    structure, narration, and dialogue through the writing of broadcast
    news, persuasive (advertisements), documentary and drama scripts
    for the audio-visual medium. Students will also have the opportunity
    to translate their scripts into visual pieces through a hands-on camera
    exercise. (Both CO 165 and CO 16 required before advancing to CO
    265) CO 165 and CO 166 can be taken in any order. Every fall.

    CO 166 Fundamentals of Film & TV Production II: Aesthetics of Film & TV
    3 credit
    Students learn about the creative process of producing film and television
    programs: camera work, lighting, art direction, set design, costume
    design, sound design, editing, and how they all contribute to the film
    and TV production process. Through a hands-on approach (camera
    work) and critical analysis, students will learn and understand how
    messages are successfully and unsuccessfully crafted, targeted, and
    delivered through the TV and film medium. (Both CO 165 and CO
    16 required before advancing to CO 265) CO 165 and CO 166 can
    be taken in any order. Every spring.

    CO 206 Small Group Communication
    3 credit
    The study of group communication processes. Students will learn
    group communication theory and then apply that theory through inclass
    group games and out-of-class group projects. Fall; odd-numbered
    years. Prerequisite: CO 101.

    CO 208 Creative Communication in Education 3 credit
    The study and application of oral communication techniques appropriate
    for both elementary and secondary teachers. Class includes
    training in story telling, oral interpretation of literature, and creative
    dramatics. Spring semester.

    CO 210 The Word and the Body 3 credit
    A study of the current theory and research on the relationships between
    language, non-verbal behavior, and communication in contemporary
    American society. We will investigate the practices and techniques
    involving verbal and nonverbal actions employed by interactants
    in everyday encounters. Prerequisite: Sophmore or higher standing
    required. Fall semester; odd-numbered years.

    CO 211-212/311-312/411-412 Advanced Forensics 1-3 credit
    Preparation for intercollegiate forensics competition in individual
    events and parliamentary debate. The team competes in the Northwest,
    the Rocky Mountain region, and at national tournaments. Prerequisite:
    consent of instructor. Each semester.

    CO 215-216 Introduction to Public Relations 6 credit
    A two-semester introduction to the theory and practice of public relations.
    The first semester focuses on theory and on writing. The second
    semester focuses on case studies and the design of a public relations
    campaign for a local organization. Sequence starts fall semester of
    even-numbered years and continues in the spring.

    CO 225 Professional Communication
    3 credit
    An advanced course in public speaking with practical career-training
    emphasis, this course is aimed at preparing students to make polished
    public presentations. The course will include units on listening, job
    interviewing, and public speaking for professionals. Prerequisite: CO
    101 or consent of instructor. Spring; even-numbered years.

    CO 226 Community Assistant Seminar 2 credit
    A course designed for paraprofessionals working in residence halls. By
    means of readings, professional speakers, and discussions, students will
    become more effective in performing duties and accepting responsibilities
    of a resident assistant. Class begins one week before fall semester;
    does not satisfy CORE communication course.

    CO 265 Basic Single Camera Production
    3 credit
    This course focuses on camera production. Course will incorporate
    time in the field shooting videos and time in the editing suite using
    non-linear editing equipment in addition to classroom discussion and
    demonstration. Student will assume the role of writer/director and
    organize a production team and schedule. Lab required. Prerequisite:
    CO 165. Each semester.

    CO 279 Writing About Movies 3 credit
    Course is designed to teach a student to recognize and appreciate a
    good film. Students will watch classic films, read film reviews, and
    learn how to write film reviews. Prerequisite: CO 101. Fall semesters
    even-numbered years. Fulfills writing intensive requirement.

    CO 280 Gender Communication
    3 credit
    Examination of interactive relationships between gender and communication
    in contemporary American society. Course will explore
    ways that communication creates and perpetuates gender roles and
    how socially created gender roles are enacted in public and private
    settings. Students will connect research to everyday lives. Prerequisite:
    Sophmore status absolutely required. Spring; odd-numbered years.
    Fulfills National Diversity requirement.

    CO/ENWR 306 Writing for the Print Media 3 credit
    Students learn basic elements of journalistic writing for the print media,
    including news reporting, feature writing, and column writing.
    Course includes study of libel law, observation of community media,
    and production of one issue of the school newspaper. Prerequisite: EN
    102 or consent of instructor. Spring semester. Fulfills writing intensive
    requirement.

    CO 308 Communication Ethics 3 credit
    Course seeks to deepen insights into ethical issues arising on all frontiers
    of communication, ranging from small groups to news media. Students
    will read case studies of ethical crises and learn to apply philosophical
    and religious ethical principles to those crises. Prerequisite: Junior
    standing or consent of instructor. Spring; odd-numbered years.

    CO 310 Mass Media
    3 credit
    The study of the history and theory of contemporary mass media
    including radio, television, and print media. Course examines the
    cultural forces that shape and define mass media as well as the way
    mass media shapes our culture. Prerequisite: CO 101. Fall, evennumbered
    years.

    CO 320 Organizational Communication
    3 credit
    The study of the communication patterns found in organizations.
    Course includes study of hiring, promotion, firing, and power, as well
    as a study of organizational dialogue. Prerequistie: Junior standing or
    consent of instructor. Spring semester.

    CO 325 Intercultural Communication
    3 credit
    The study of the theory and practice of intercultural communication.
    Students will study topics such as customs, language, non-verbal
    communication, and time and examine how each affects encounters
    between people of different cultures. Includes intercultural experiences.
    Prerequisite: CO 101. Offered even-numberd Fall semesters. Fulfills
    national diversity requirement or global diversity requirement.

    CO 340 Interpersonal Communication Theory 3 credit
    The study of interpersonal communication from both a personal and
    theoretical standpoint. Topics include the initiation, maintenance and
    termination of platonic, romantic and family relationships as well as
    attraction, courtship, affection, conflict, and destructive behavior.
    Prerequisite: Sophmore or higher standing. Spring semester; evennumbered
    years.

    CO 360 Communication and Well-Being 3 credit
    A theoretical and practical examination of how communication affects
    health and well-being. Students will examine communication issues
    that have a daily effect on emotional and physical well-being such
    as empathy, therapeutic listening, and social support. Health care
    relationships—as presented through videotapes and audio tapes—will
    be used as case studies. Designed to serve all students, including those
    seeking careers as health-care professionals. Prerequisite: Junior or
    higher standing. Fall semester; even-numbered years.

    CO 365 Saints TV : Television Production
    3 credit
    An application of the structure and aesthetics of message design in
    film and television. Course is an extension and application of CO 165
    and CO 265. It is designed to broaden student exposure to single and
    multi-camera production procedures and technology in the classroom
    and in the field. Students will incorporate script, picture, and sound
    to create television programs for Saints TV. Prerequisite: CO 165, CO
    166, CO 265. Each semester.

    CO 395 Research Methods Seminar 3 credit
    A discussion of selected communication issues associated with researching
    and reporting about human interaction. The student will
    investigate the scope, central concepts, and practices of communication
    research with particular focus upon microanalysis, ethnography,
    surveys, and experiments. Prerequisite: Junior or higher standing.This
    seminar is for junior communication studies majors. Fall semester.

    CO 414 Human Communication Theory 3 credit
    A critical study of classical and contemporary communication research.
    Students analyze contemporary communication case studies through
    application of models such as Aristotle’s Rhetoric, Burke’s pentad and
    Marxist/Feminist theory. Prerequisite: Junior or higher standing. Fall
    semester; odd-numbered years.

    CO 417 Methods of Teaching Speech-Communication 1-3 credit
    Theoretical and applied study of teaching communication and coaching
    speech. Students will read works on the philosophy of education
    and will complete a teaching and coaching project. Each semester.

    CO 420 Globalization, Gender and Communication 3 credit
    This course explores globalization and its socio-econo-cultural impact
    on gender. Students will identify the political, social, and cultural fault
    lines created by the concept of globalization. The course will examine
    issues such as power shifts and a reconfiguration of political power and
    civil society and changing gender roles within the context of national
    cultures and the global economy. In addition, the course will also examine
    the impact of wars, media, and international institutions on the
    loss of nation state autonomy and borders as will as global and gendered
    inequality. Offered every fall semester beginning 2009.

    CO 425 Communication Career Internship 3 credit
    An option available to the communication major who is preparing for
    a career in public relations, TV/radio broadcasting, public information,
    communication consulting, or as a media specialist. The student
    will intern in an appropriate business, state office, or federal agency
    in the Helena community for supervised, practical experience in the
    area of the intended career. This course may be taken more than once.
    Each semester.

    CO 426-427 Prospector Internship 1-3 credit
    Students work on the staff of the Carroll College campus newspaper,
    The Prospector. Prerequisite: CO/EN 306. Each semester.

    CO 495 Senior Practicum: The Graceful Exit 1 credit
    A capstone course about life transitions – particularly the graceful
    exit from college and the humble entrance into a post-college career.
    Course includes units on selecting and applying to graduate schools,
    job interviewing, resume writing, web-based job searching and conference
    call interviews with successful communication and public
    relations alumni. Fall semester.

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