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Visual Merchandising Course

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Comments about Visual Merchandising Course - At the institution - Milan - Italy

  • Course description
    Classes will be taught both Italian and English . This institution is located in Milan, Italy.

    Course Program:
    • Introduction to visual merchandising
    • Definition and tasks of the visual merchandiser
    • Retail trade
    • The concept store
    • Visual merchandising in clothing and accessories
    • Visual merchandising and brand identity
    • Retail management
    • Research and analysis of visual merchandising latest trends
    • The elements of visual
    • The shopping windows and its rules
    • Organization of the retail space
    • The actions of visual merchandising: layout and display
    • Lighting techniques
    • Analysis of excellence examples
    The visual merchandiser conceives and creates and ideal set around the product by maximising its visual impact and interpreting the brand represented by it.

    The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company.

    Visual merchandising is a one month course

    Lessons will be held every day from Monday to Friday, from 9.30 to 12.30 and from 14.00 to 17.00 for a total amount of 108 hours.

    Available date:


    The whole amount for the course is composed by:
    • Admission fee: Euro 400,00
    • Tuition fee: Euro 2500,00
    • Total amount: Euro 2900,00
    We can provide you all the necessary documents to get student visa.

    We can offer our help to find accommodation

    Fundamental prerequisite to attend the course is to have already turned 18 years old

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