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Undergraduate Course in Product Design

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  • Course description
    Product Design
    Undergraduate Courses - Milan

    • Credits: 180
    • Attendance: Full-time
    • Language: English

    The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intagible part connected to the relation among product, user and the surrounding system. 
    The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability. 

    Title –The First Level Academic Diploma is recognized by MIUR (Ministry for Education, University and Research) and equated with the Bachelor’s Degree issued by Universities.

    Description

    Context – The Product Designer profession is experiencing a great change, besides designing as a freelance or within a professional studio, he is demanded to directly enter the job market becoming a self-made man, entrepreneur and producer of his own ideas.

    Methodology and structure – In three years, students acquire the worldwide famous Italian design culture, with origins in Leonardo’s genius, capable of expressing works of great aesthetic, functional and emotional value. 

    To undertake a professional career, students get a wide range of competences: cultural, technical and based on project development. Cultural elements connected to design, architecture and art are analysed but also sociology and anthropology, necessary to comprehend and interpret the evolutionary phenomena of behaviour, the main subject of design. 
    Students are introduced to marketing, a fundamental tool for analysing brand values and corporate market positioning of the companies they work with, and for reading and anticipating consumer needs and trends. 

    Students develop their own solid project development method that, starting from ethical, social and sustainability values, allows them to acquire a mindset for strategic design. This design method is completed by the study of tools to develop, assess and explain a project: the pencil, 3D modelling software, rendering, lab work for the construction of models and prototypes using 3D printers. Thanks to the electronic prototyping platform Arduino, students are able to experiment the interaction between functions of the object and people’s behaviour. 

    Career opportunities - Product Designer, Service Designer, Concept Designer.

    Subjects

    I year

    Perception Theory and the Psychology of Form
    Design Methods
    Technical Drawing
    Graphic Design
    Materials Typology 1
    History of Contemporary Art 1
    History of Design 1
    Modelling Techniques 1
    Introduction to Cultural Marketing
    Product Design 1

    II year

    Sociology of Culture
    Drawing Techniques and Technologies
    Materials Typology 2
    Design 1
    History of Contemporary Architecture
    3D Computer Model-Making Techniques
    Modelling Techniques 2
    History of Design 2
    Design Management
    Product Design 2

    III year

    3D Rendering Technologies
    Layout and Display Techniques
    Design 2
    Product Design 3
    Phenomenology of Contemporary Art
    Cultural Anthropology

    About IED:

    For more than fifty years, the Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual communication and management. Today, the IED is a constantly expanding international network that issues first-level academic diplomas and organises three-year courses, Masters courses, continuous professional development and advanced training courses.

    The most significant milestones in the Group’s history include the foundation of the IED campuses in Milan (1966), Rome (1973), Turin (1989), Madrid (1994), Barcelona (2002), São Paulo (2005), Venice (2007), Florence (2008) and Cagliari (2009). In 2012, the Aldo Galli Academy in Como also joined the IED Group and as of 2013 courses have commenced in Rio de Janeiro, the second IED school in Brazil.

    Since 1966, the IED has developed innovative and diversified teaching methodologies, focused on synergies between technology and experimentation, creativity, strategies and integrated communication, market issues and a new form of professionalism. Thus does the Istituto Europeo di Design offer young professionals working in the fields of Fashion, Design and Communication the knowledge and the effective tools they need to cater for the constantly developing requirements of the working world.

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