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Master in Sustainable Tourism Destinations and Regional Tourism Planning - Full Time

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  • Course description
    Master in Sustainable Tourism Destinations and Regional Tourism Planning - Full Time.

    International Age
    : 21-40
    Requirements: A partir de Bachillerato (ID 4)
    International Requirements: A partir de FP (ID 5)
    Campus: Barcelona
    Methodology: FULL TIME
    Language: Español
    Initiation: Abril
    Type of program: Máster
    Official degree: Yes. (UDL)


    Presentation of Master:

    This program will be conducted in Spanish.

    Sustainable development has become a new paradigm in the 21st Century, in both the public and private sphere, and from an international right down to a local level. In the tourism sector, this paradigm has given rise to the concept of sustainable tourism, which focuses on the environmental, social and economic aspects in this sector. There is an ever-growing number of public bodies, academic institutions, tourism destinations, companies and international organizations that actively seek to integrate sustainability criteria into their policies.

    Ostelea has decided to run a Master program in Sustainable Tourism Destinations and Regional Tourism Planning, which is designed to equip professionals and executives to lead the shift towards more sustainable planning and management of tourism activity, whether in public administrations or in the private sector.

    Find out about the latest research conducted by Ostelea on “Ecological and Sustainable Tourism in Spain”, which observes and analyses one of the tourism formats that has undergone the greatest growth in recent years.

    This program is also conducted in English. For further information click here.
    Reasons to take the Master:

    Executive Skills:

    •     Management Experience: Students develop the key competences for managing projects effectively, Soft Skills.
    •     Series of meetings with executives from hotel and restaurant companies, and international tourism consultants.     
    •     Program for developing executive competences: Tourism Skills Development Program (TSDP).

    Fieldwork projects
    .

        Eight fieldwork projects in experiences in tourism planning in Barcelona: students will visit various sustainable initiatives around the city of Barcelona related to tourism or which are affected by tourism, such as ecological markets and businesses, self-managed community spaces and community gardens, among others.

    Employability
    .

        Employability-focused tuition: Professional Careers programs, Employability Week, Employment Forum, Graduate Programs, among other initiatives (subject to demand).

    Other key features
    .

    •     Ostelea is an affiliated member of the World Tourism Organization (WTO), an institution that sets the standard in global tourism governance.
    •     Research Group: Members of the Master faculty form part of EAE’s Multidisciplinary Tourism Research Group (GRIT-EAE), the scientific output of which focuses on the field of international tourism management.
    •     Seminars on Hospitality (Barcelona) and Sustainability (Madrid).
    •     Language: English or French.


    Objectives:

    The Master in Sustainable Tourism Destinations and Regional Tourism Planning will give you the following benefits:

    GAIN INSIGHT INTO THE SUSTAINABLE TOURISM INDUSTRY.

    Acquiring knowledge of tourism destination planning and management with the application of sustainability criteria. Learning the foundations of sustainable regional development, tourism sustainability and its impact on the quality of the destination’s image.

    STRATEGIC PLAN DEVELOPMENT.

    Designing strategies and plans for dynamizing and differentiating tourism products and destinations based on sustainable tourism management, both in well-established and emerging destinations.

    REGULATORY FRAMEWORK
    .

    Learning the regulatory framework with respect to regional planning at different scales and its impact on the management of tourism destinations.

    OPPORTUNITIES.

    Detecting business opportunities: analysing sustainability as a competitive advantage for designing, promoting and commercializing new tourism products.

    TECHNOLOGIES.

    Discovering and applying information and communications technologies to tourism design and commercialization. Learning to apply the latest methods and techniques for the development and efficient management of tourism products and destinations.

    ENVIRONMENTAL IMPACTS.

    Gaining insight into the environmental impacts of tourism activity for proposing alternatives for sustainable tourism planning and management.


    Study Programme:

    Ostelea’s Master in Sustainable Tourism Destinations and Regional Tourism Planning is divided into 5 modules:

    •     Governance and sustainable planning of tourism products and destinations.
    •     Sustainable tourism development.
    •     Evaluation, management and conservation of natural heritage.
    •     Tourism Management of natural heritage from a sustainability perspective.
    •     Master’s Thesis

    Each of these modules contains several courses which will cover the following areas.

    Program:

    Module 1 : Governance and planning of tourism products and destinations

    •     Governance and planning of sustainable tourism destinations - 6 Credits - Core Course
    •     Marketing and commercialization of sustainable tourism destinations and products - 6 Credits - Core Course

    Module 2 : Sustainable tourism development

    •     Heritage, tourism and sustainable development - 6 Credits - Core Course
    •     Design and management of endogenous development tourism projects - 6 Credits - Core Course

    Module 3 : Evaluation, management and conservation of natural heritage

    •     Strategic regional planning - 6 Credits - Core Course
    •     Management and preservation of natural resources and protected natural spaces - 6 Credits - Core Course

    Module 4 : Tourism Management of natural heritage from a sustainability perspective

    •     Creation and innovation of sustainable tourism products based on natural resources - 6 Credits - Core Course
    •     Sustainable planning for the development of natural tourism - 6 Credits - Core Course

    Module 5 : Master’s Thesis

    •     Master’s Thesis - 12 Credits - Core Course

    Professional Careers:

    Ostelea gives its students training designed to enhance employability

    To this end, it gives students access to the Tourism Skills Development Program and a selection of services designed to guide and accompany them towards reaching them professional goals. These services include (subject to offer):

    •     Professional careers programs (choose one): Employability – Entrepreneurship – Career Transition
    •     Talent Week
    •     Employment Forum
    •     Graduate Program
    •     Company Meetings

    The Tourism Skills Development Program includes (limited places):

    •     Executive skills
    •     Public Relations
    •     Advanced Excel
    •     Tourism Marketing
    •     Coaching

    Key Professional Opportunities related to this Master include:

    Professional Opportunities:

    •     Director of tourism information, promotion and commercialization.
    •     Director of destination programs.
    •     Tourism destination planning and management technician.
    •     Specific tourism product manager.
    •     Tourism product development technician.
    •     Natural and cultural heritage management technician.
    •     Local development agent.
    •     Analyst, consultant or advisor in the tourism sector.

    Admission and Qualification Process.

    ADMISSION:

    The admission process ensures the candidates’ suitability and, as a result, all of the participants can make the very most of this learning experience.

    To begin the admission process, candidates must complete the information request form.

    After that, Ostelea gets in contact with the candidate to schedule an interview, to which they must bring the following documentation:

    •     University qualification
    •     Curriculum Vitae
    •     Motivation letter
    •     Two letters of recommendation

    After completing the interview, Admissions Committee analyses the applications case by case and notifies the candidate of its decision and informs them of their admission status.

    QUALIFICATION:

    Participants that successfully complete the programme will receive a TRIPLE QUALIFICATION:

    •     Master in Sustainable Management of Tourism Resources and Destinations, majoring in Natural Heritage, from the Universitat de Lleida (OFFICIAL)
    •     Master in Sustainable Tourism Destinations and Regional Tourism Planning, from Ostelea School of Tourism & Hospitality (INSTITUTIONAL)
    •     Master in Sustainable Tourism Destinations and Regional Tourism Planning, from EAE Business School (INSTITUTIONAL)


    Ostelea:

    Durante décadas, el turismo ha experimentado un continuo crecimiento y una profunda diversificación, hasta convertirse en uno de los sectores económicos que crecen con mayor rapidez en el mundo. El turismo mundial guarda una estrecha relación con él y es un motor clave del progreso socioeconómico. Hoy en día, el volumen de negocio del turismo iguala o incluso supera al de las exportaciones de petróleo, productos alimentarios o automóviles. El turismo se ha convertido en uno de los principales actores del comercio internacional, y representa al mismo tiempo una de las principales fuentes de ingresos de numerosos países en desarrollo.

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