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Marketing Management Certificate Program

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  • Course description
    The Marketing Management Certificate takes students through six courses that prepare them for jobs in a variety of settings, including direct and international marketing, sales and retail management, marketing research and advertising.

    Credit Certificate Program Requirements
    The Marketing Media certificate program requires successful completion of a minimum of 18 credits in three (3) required courses and three (3) electives. Six credits (2 courses) may be waived if equivalent undergraduate courses were successfully completed in the last five years.

    Required Courses:

    MKT 101- Principles of Marketing
    MKT 124 - Consumer Behavior
    MKT 175 - Marketing Planning and Product Strategies

    Elective Courses:
    MKT 126 - Sports Marketing
    MKT 131 - Principles of Advertising
    MKT 132 - Integrated Marketing Campaigns
    MKT 140 - Sales Management
    MKT 141 - Retail Management
    MKT 144 - Marketing Research
    MKT 145 - Electronic Marketing
    MKT 149 - Public Relations
    MKT 157 - A-Z. Seminar: Special Topics in Marketing
    MKT 168 - Business-to-Business Marketing
    MKT 169 - Marketing of Services
    MKT 170 - International Marketing

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