Fashion Events and PR
Summer and Winter Courses - Florence
This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry.
The education path teaches you how to merge the use of public relation strategies, fashion communication and event planning in order to stage an actual fashion event as your Final Project for a partner company. By the end of the course you will have acquired the knowledge of all the steps necessary to plan, organize, and communicate a fashion event, using traditional and new media.
Together with your fellows you are expected to work outside of class in small groups and individually both for regular assignments as well as the final project.
Schedule: From Monday to Thursday on a full time basis (morning and afternoon). The course has a duration of 75 hours spread over 3 weeks.
Target : This course is intended for creative, flexible, open-minded students from other fields who want to learn and take on challenges. People who are interested in the world of fashion communication, in particular in fashion events and PR for fashion business, and have no prior knowledge or experience in the discipline. Skills such as fashion trends setting or sketching can be useful even if not mandatory. Applicants need to show strong motivation and the ability to work in groups.
Methodology and structure - This course allows you to develop the essential skills and techniques in order to organize successful fashion events and develop communication plans. Together with your classmates you will be divided in groups and will be required to develop three communication projects based on real company briefings.
Projects focus on the concept design of an original event, on the definition of a communication plan, including the branding strategy, and the use of different PR and communication techniques.
Projects are developed through the different learning modules, which combine theoretical and guided tours at Italian fashion retailers and museums. Projects are presented to the clients halfway through and at the end of the program.
Site visits are an integral part of the learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field. Lectures will be held by professionals working in the fashion industry.
For more than fifty years, the Istituto Europeo di Design has been operating in the fields of education and research in the disciplines of design, fashion, visual communication and management. Today, the IED is a constantly expanding international network that issues first-level academic diplomas and organises three-year courses, Masters courses, continuous professional development and advanced training courses.
The most significant milestones in the Group’s history include the foundation of the IED campuses in Milan (1966), Rome (1973), Turin (1989), Madrid (1994), Barcelona (2002), São Paulo (2005), Venice (2007), Florence (2008) and Cagliari (2009). In 2012, the Aldo Galli Academy in Como also joined the IED Group and as of 2013 courses have commenced in Rio de Janeiro, the second IED school in Brazil.
Since 1966, the IED has developed innovative and diversified teaching methodologies, focused on synergies between technology and experimentation, creativity, strategies and integrated communication, market issues and a new form of professionalism. Thus does the Istituto Europeo di Design offer young professionals working in the fields of Fashion, Design and Communication the knowledge and the effective tools they need to cater for the constantly developing requirements of the working world.