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Bachelor of Business Administration in Marketing

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  • Course description
    Have you ever wondered why some stores carry products that others don't? Or how companies determine whether a new soft drink will be successful or fizzle out? In Marketing, students gain decision-making skills that lead to success in fields ranging from retailing and market research to advertising and sales management. Stetson's small classes give students maximum interaction with their professors.
    Our newly renovated Lynn Business Center offers access to state-of-the-art software that helps students grasp current marketing concepts and prepare for inevitable changes.

    Stetson's Marketing program includes real-world experiences both in and outside the classroom. Professors stress hands-on learning and students work on projects with practical applications, including marketing research for actual business clients in the DeLand, Daytona Beach, and northern Orlando areas.

    Students try their hand at designing new products and writing advertising and promotions plans. In other words, we tackle real-world problems and current industry challenges. And most students choose to do an internship, where they get to hone skills, gain valuable job experience, and build contacts even before graduation.

    Special Features
    The Marketing Career Development Experience is a unique course offering for our Marketing majors. Students complete a 120-hour professional marketing internship in a marketing company and begin the process of creating a job search plan. The course helps students develop develop their career interest and includes industry research, classroom lectures, and student exercises.

    Course Information
    A Marketing major must complete 21 hours in Marketing courses, including 15 required hours and six hours of electives. Principles of Marketing is a prerequisite to all required and elective courses. Principles of Marketing is an introduction to the decision-making concepts and processes used in developing effective marketing programs for consumer and industrial goods and services.
    Other courses include Consumer Behavior, Marketing Research, Professional Selling, and Channels and Physical Distribution. Marketing majors also study Global Marketing, Advertising and Promotions Management, and Marketing Management.

    Career Opportunities
    Marketing is a very broad field, and career opportunities are limited only by a student's ambition. Since the 1960s, marketing has become the dominant business philosophy. Retailing gives gradutes an immediate opportunity to use marketing skills in positions like personal selling, buying, and department and store management. Sales not only offers good career opportunities but also is a good stepping-stone into marketing management. Marketing research can lead to positions in research firms, advertising agencies, or in-house marketing departments that need problem-solvers and information gatherers. Career opportunities are available on both the managerial and creative sides of advertising.

    Clubs and Organizations
    The Stetson Marketing Association, a local chapter of the American Marketing Association, allows students access to an international professional and student membership, as well as opportunities for networking and career development. Since there is an active professional AMA chapter in Central Florida, student members of AMA can learn from and network with area professionals when they choose to attend their meetings.

    Department Awards
    Business School Foundation Merit Award in Marketing
    American Marketing Association Outstanding Officer Award
    Kechler Sales Award

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