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Bachelor of Arts in Multimedia Communications

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Comments about Bachelor of Arts in Multimedia Communications - At the institution - San Francisco - California

  • Course description
    School of Multimedia Communications

    • Production Skills and Technical Knowledge
      • Ability to produce broadcast-ready video content (including shooting on location and in the studio, editing, and creating basic media graphics)
      • Ability to generate interactive content and basic web designs
      • Ability to format and distribute content across all major media platforms
    • Conceptual Thinking
      • Ability to identify, gather, assess, record, and research relevant information for a story.
      • Ability to raise precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process.
      • Ability to discuss and analyze media trends
    • Written and Oral Communication
      • Ability to develop scripts, features, articles and other written content for media coverage in various platforms.
      • Ability to present oneself on camera professionally, including hosting and reporting in front of the camera, or ability to direct on camera talent.
      • Ability to communicate concepts and ideas for a media project using industry terminology, both verbally and in writing.
    • Visual Communication
      • Ability to rapidly visualize story ideas in the pre-production stage.
      • Ability to apply basic design principles to various types of video, print, and interactive media.
    • Professional Readiness
      • Ability to present a professional reel to acquire a job within a media industry.
      • Ability to meet deadlines and submit work according to professional presentation standards.
      • Ability to produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports.

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