Comments about Bachelor of Arts in Multimedia Communications - At the institution - San Francisco - California
School of Multimedia Communications
- Production Skills and Technical Knowledge
- Ability to produce broadcast-ready video content (including shooting on location and in the studio, editing, and creating basic media graphics)
- Ability to generate interactive content and basic web designs
- Ability to format and distribute content across all major media platforms
- Conceptual Thinking
- Ability to identify, gather, assess, record, and research relevant information for a story.
- Ability to raise precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process.
- Ability to discuss and analyze media trends
- Written and Oral Communication
- Ability to develop scripts, features, articles and other written content for media coverage in various platforms.
- Ability to present oneself on camera professionally, including hosting and reporting in front of the camera, or ability to direct on camera talent.
- Ability to communicate concepts and ideas for a media project using industry terminology, both verbally and in writing.
- Visual Communication
- Ability to rapidly visualize story ideas in the pre-production stage.
- Ability to apply basic design principles to various types of video, print, and interactive media.
- Professional Readiness
- Ability to present a professional reel to acquire a job within a media industry.
- Ability to meet deadlines and submit work according to professional presentation standards.
- Ability to produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports.