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Bachelor of Arts in Communications

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  • Course description
    BOSTON —SAN FRANCISCO—LONDON—DUBAI— SHANGHAI

    The field of Communications is one of the most exciting - and one of the most important - areas of study in higher education. Hult’s communications studies program teaches students the necessary skills to succeed in both interpersonal and mass media communications. Graduates of this program become highly adept at using images and words to convey meaning, and in knowing how to control the media of communication as well. These are powerful skills to have in world driven by new developments in information technology and creative media. After completing the core communications studies requirements, students choose from a range of electives in three typical areas, one of which may become the student’s chosen Communications Major concentration: Marketing, Media & Public Relations, and Creative Industries.

    Core Communications Major Courses
    Year One 
    Media Literacy Skills
    Media & Cultural Industries

    Year Two
    Marketing Communications
    Psychology & Human Relations
    Creative Media & Social Change

    Year Three

    Audience Research
    Mass Persuasion

    Year Four

    Creative Project Design & Management  
    Professional Development

    Communications Major Learning Objectives:
    • To provide knowledge in the fields of marketing, advertising, and PR, and for the development of essential skills of communicating with a target audience.
    • To develop transferable skills in critical thinking, creative expression, research and writing, oral presentation, collaboration and teamwork.
    • To develop high-level skills in media and creative literacy: using words, narratives, graphics, and digital technologies to shape a message and deliver it to others.
    • To develop an understanding of human psychology and motivation.
    • To gain historical knowledge of how new forms of communication were developed, how technological changes affect society, and how past trends shape future patterns.
    • To increase awareness of how differences such as gender, race, ethnicity, nationality, religion and class affect communication within and across cultures.
    • To gain awareness of film, television, music, games, design, the press and the arts as organizations and as industries.
    Communications Major Career Opportunities:
    Students pursuing this major earn a Bachelor of Arts in Communications and upon graduation can explore career and professional opportunities such as:
    • Advertising
    • Corporate Communications
    • Event and Festival Promotion
    • Film & Television
    • Marketing
    • Political Campaigns
    • Public Relations

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