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B.A. in Music Merchandising

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  • Course description
    Music merchandising majors combine their musical studies with courses in business and marketing to prepare themselves for music business careers such as music retailers, sales representatives, sound technicians, talent agents, and in symphony and opera management. Although available to all Lewis Unviersity students, the newly implemented minor in music technology is an innovative option to music merchandising majors interested in recording, software design, and electroacoustic composition. The music merchandising program also involves an internship experience, often at world class companies such as the Lyric Opera of Chicago. 

    Courses in music theory and history are taught by experienced full-time faculty who are creatively active as composers, performers, conductors, and scholars. Computer assisted instruction is an essential component in the study of music theory. Students also take private lessons in piano, voice, guitar, and all orchestral instruments with instructors who are active in music performance in the Chicago area. 

    Music majors and minors have the opportunity to perform in one of the university's many ensembles every semester. The department maintains a symphony orchestra, a college choir, a vocal jazz ensemble, a gospel choir, a jazz band, a guitar ensemble and a wind ensemble. These ensembles are directed by full and part-time faculty who have established themselves as respected conductors at the local, regional, and national level. All these ensembles perform every semester and are open to members of the community as well as to students in all majors. Some require an audition. 

    Every semester the department, in cooperation with the Arts and Ideas program, sponsors a series of concerts presented by guest artists, faculty, alumni, and students, as well as performances by the resident music ensembles. Music majors in both tracks are invited to participate in or attend these concerts, which are provided without additional charge to students. 

    Financial aid is available for music study at  Lewis University  in a number of forms. In addition to the financial aid available through the university, the Music Department offers a limited number of Talent Scholarships to promising students who intend to major in music. These scholarships are not based upon financial need but on musical ability and potential as demonstrated in an audition for the faculty. Talent Scholarships may be combined with grants, loans, and work-study programs available from other sources.


    Total Credit Hours Required: 128 
    Major Credit Hours Required: 59


    Music Major Core Courses
    14-120 Music Theory I with Lab 4 14-121 Music Theory II with Lab 4 14-220 Music Theory III with Lab 4 14-221 Music Theory IV with Lab 4 14-190 Music Literature 3 14-311 Music History I 3 14-312 Music History II 3 14-321 Form and Analysis 3 14-322 Orchestration 3 14-299 Intro to Recording and Computer Music 3 14-182 Applied Piano* 4 Applied voice, guitar, or orchestral instrument 12 Ensembles 8 14-497 Music Seminar and Comprehensive Exams 1
    *Pianists have the option of taking 8 semesters of applied piano, but at least two semesters of piano are required of all music majors.  

    Additional departmental requirements for graduation include: 
    1. Registration for and participation in at least one musical ensemble each semester; 
    2. Successful completion of comprehensive examinations in music theory and history, normally taken at the end of the junior year. 

    Music majors meet the university's Advanced Writing Requirement by taking the following four music history courses: 14-311; 14-312; 14-313; and 14-314. BA in Music Merchandising
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    Total Credit Hours Required: 128 
    Major Credit Hours Required: 62
     

    Music Merchandising Core Courses 

    14-120 Music Theory I with Lab 4 14-121 Music Theory II with Lab 4 14-220 Music Theory III with Lab 4 14-221 Music Theory IV with Lab 4 14-190 Music Literature 3 14-311 Music History I 3 14-312 Music History II 3 14-310 Music Merchandising 3 14-498 Internship 3 14-182 Applied Piano* 2 Applied voice, guitar, or orchestral instrument 6 Ensembles 8 25-200 Principles of Marketing 3 25-299 Current Topics in Marketing 3 25-315 Advertising 3 25-374 Salesmanship 3 25-376 The Stratgies of E-Business and E-Marketing 3

    *One semester of applied piano may be taken  

    Additional departmental requirements for graduation include: 

    1. registration for and participation in at least one musical ensemble each semester; 
    2. successful completion of comprehensive examinations in music theory and history, (normally taken at the end of the junior year) 
    3. music merchandising majors must complete an internship. 

    Music merchandising majors meet the University's Advanced Writing Requirement by taking the following four music history courses: 14-311; 14-312; 14-313; and 14-314.   

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