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MSc Data Analytics and Marketing

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  • Course description
    MSc Data Analytics and Marketing.

    Course Type: Postgraduate

    Career Path: Marketing

    Course Category: MSc

    Awarding body / Certified by: Arden University

    Information.

    Learn a range of essential marketing skills, including analysing statistics and interpreting large sets of data, with this programme delivered and awarded by Arden University.

    All of the content is approved by the Chartered Institute of Marketing (CIM), which means you’ll be studying the most relevant topics – and you can add even more value to your degree by submitting your assessments to the CIM.

    Arden is a specialist distance learning university that has helped 50,000 students around the world succeed over the last 26 years. In 2015, 79% of Arden students said that their studies contributed to improving their career. 

    Programme taught in English in Germany. Flexible payment plans available.

    Who should take this course?.

    This course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans. This course is also appropriate to those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.

    Programme structure.

    You will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions. You will also gain the skills to devise and manage strategic marketing plans.

    Modules:

    • Strategic Marketing
    • International Marketing
    • Mastering Metrics
    • Digital Strategy
    • Data Handling and Decision Making
    • Data Visualisation and Interpretation
    • Research Project
    Your place of study.

    Germany is the most popular option for international students looking to study in Europe. It is recognised for its high-quality education and you can experience this with GISMA. According to statistics and data from ICEF monitor.

    Berlin is the second largest city in the EU and has a thriving business scene, offering a range of job opportunities to young professionals and graduates. In addition to its rich cultural and political history, it is now becoming famous for its wealth of flourishing tech companies and growing number of successful entrepreneurs. Germany is the most popular option for international students looking to study in Europe. It is recognised for its high-quality education and you can experience this with GISMA.

    Course Requirements.

    • A minimum 2:2 UK honours degree or equivalent.
    • English proficiency: IELTS 6.5 or above with a minimum of 6.0 in each component or equivalent if you have not been previously taught in English
    Non-standard entry.

    If you don't meet our academic requirements but you have five or more years of experience in management, you are still encouraged to apply for this programme.
    To do this, you will need to show:

    • that you have the motivation to study
    • a personal statement proving that you can take the programme
    • demonstrable relevant experience
    • professional references
    If you have already gained a qualification from CIM or other professional bodies, you may be entitled to an exemption.
              
    Course Duration. 1 to 2 years
    Online. No
    Campus Based. Yes 
    Locations.  Berlin
    Intake. Feb 19, Apr 19 & Oct 19

    Our History :

    The German International School of Management and Administration (GISMA), was founded by former German Chancellor, Gerhard Schröder, in 1999.

    GISMA was founded with the purpose of offering internationally recognised academic management education in Germany, allowing students to reap the benefits of an international education offered in a German environment. GISMA was founded with the help of the State of Lower Saxony and several large companies located in and around Lower Saxony, such as Continental, Georgsmarienhütte, Nord/LB, Siemens, TUI and Volkswagen.

    Until August 2013, GISMA was operated and financed as a public/private partnership, partially by the State of Lower Saxony and partially by the sponsoring companies, with the political rationale for GISMA to retain management talent in Germany and attract international talent to study and, subsequently, work in Germany. GISMA’s founding basis - the combination of the strong German location and the international focus of the programmes - has remained the guiding principle and rationale for the school’s existence.

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