The M.A. program in Broadcast and Electronic Communication Art reflects a comprehensive view of the communication discipline with an integration of theory and practice. Emphasis areas include media aesthetics, audio and video production, news and documentary, interactive media, writing, management, and mass communication theory and criticism.
Two important co-curricular activities are open to students of the department. KSFS, the campus radio station, is broadcast on-line on the World Wide Web and is distributed in San Francisco on stereo cable. Television Center produces newscasts, dramas, interviews, musical performances, and other productions for distribution to the San Francisco community through cable television and via the Internet. Collegiate chapters of the Audio Engineering Society, College Students in Broadcasting (an affiliate of American Women in Radio and Television), International Students in Broadcasting, and the Society of Motion Picture and Television Engineers provide opportunities for service and fellowship in the department and in the professional community. The San Francisco Bay Area provides a wealth of media organizations that cooperate with the Broadcast and Electronic Communication Arts department in a large, active internship program.
Graduate students are accepted twice a year, for fall and spring semesters. Students wishing to enter the master's program must apply to the University and, separately, to the Broadcast and Electronic Communication Arts department. Applications must be received between November 1 and March 1 for fall, and between September 1 and October 15 for spring. Both University and departmental files must be complete by the last day of the application period (March 1 or October 15). Student applications to the department are evaluated during the month immediately following the due date. Applicants are notified of departmental recommendation regarding admissions approximately six weeks after the respective due date. The official notice of admission status is forwarded to the applicant by the University's Division of Graduate Studies.