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Bachelor of Business Administration (BBA) with a concentration in Marketing

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  • Course description
    Marketing professionals play a key role in helping business stay competitive in today's global marketplace. They help successful business understand their markets and develop relationships with their customers. The focus of marketing activities is to help get a good or service to users/consumers, to change behaviors or to influence ideas. Marketing skills are a necessity in nearly every setting and profession in order to ensure economic survival.

    The Bachelor of Business Administration (BBA) with a concentration in Marketing is designed to deliver a solid foundation for business marketing professionals by combining a core education in business with a focus on topics relevant to various marketing careers. The BBA also provides a foundation for students who wish to pursue an advanced degree at the Master's level. The BBA degree meets the lower-levels requirement (180 credits) of the Master of Business Administration (MBA).

    Career Opportunities

    The BBA with a concentration in Marketing can help prepare students interested in developing and advancing a career in:
    • Corporate marketing
    • Advertising agencies
    • PR firms
    • Sales departments
    Challenging, Relevant Coursework
    The BBA in Marketing features industry-relevant coursework taught by faculty members with real-world experience in the field. Key topics addressed in this degree program include the steps to planning, implementing and evaluating marketing strategies; the market research process; an overview of consumer behaviors; and the complexities of international marketing.
    Students who successfully complete the program should be able to:
    • Assess decisions and employ methods for improving decision making.
    • Apply teambuilding and leadership skills.
    • Apply mathematical, statistical, and research techniques to analyze contemporary business practices and functions.
    • Apply the concepts and principles of finance and accounting to make effective decisions.
    • Discuss operations management practices and principles used in the current business environment.
    • Explain macroeconomic and microeconomic concepts and how they relate to the management of domestic and global organizations.
    • Discuss the implications of technology and the Internet on today's businesses.
    • Communicate effectively in business situations.
    • Recognize and manage potential ethical and legal conflicts.
    Concentration courses for this program include:
    • Consumer Behavior
    • Marketing Research Concepts
    • Advertising and Promotion Management
    • International Marketing

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