Bachelor of Arts in Broadcast and Electronic Communication Arts

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Comments about Bachelor of Arts in Broadcast and Electronic Communication Arts - At the institution - San Francisco - California

  • Course description
    The Department of Broadcast and Electronic Communication Arts (BECA) offers course work leading to the B.A. The curriculum is designed to provide extensive educational experience for those who intend to use the modern media of electronic communication to serve the artistic, cultural, educational, and informational needs of society. The program involves both theory and practice, and students are expected to work successfully in both types of courses and activities.
    Graduates of the program
    are prepared for work in the broadcasting and entertainment industries, in cable and on-line media, in video and audio production, and other areas related to electronic communication. Many graduates go on for graduate-level study in the field of electronic media.

    The B.A. program includes a core drawn from classes in the history and structure of electronic media, media aesthetics, media research, audio and video production, media ethics and regulation, mass communication theory and criticism, and writing and performance for the electronic media. In addition, students may elect to pursue one of the nine areas of emphasis within the department: audio production and recording, broadcast journalism, business aspects of the electronic media, educational and instructional media, mass communication theory and criticism, interactive media, radio production and programming, television/video production, and writing for the electronic media, or they can design an individualized area of emphasis in consultation with a department adviser.

    Career Outlook
    Graduates of the department are to be found working in media organizations around the world, and include some of the top names in broadcast journalism, entertainment television, radio, and audio and video production. The long term career outlook for graduates is excellent. Most seek work with radio and television stations, audio and video production companies, networks, cable television companies, and in corporate and institutional media departments.

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