A cross-media capital: Rome.
Its culture has influenced the society, literature, art, architecture, religion, philosophy and law of the entire Western world.
The very idea of network derives from the efficient organization adopted by Rome in its use and circulation of excellence in the world as it was then known.
Modern and contemporary Rome is also an essential venue for haute couture, communication design, and all the other aspects of design, whose purpose is to generate non-material goods and services.