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Overview — The eBusiness Technology Specialist program prepares students for a variety of positions in ecommerce enterprises. Program graduates may work in a variety of areas of an organization including, but not limited to, website development, web security, marketing, graphic...

Tens of billions of dollars are spent on the estimated 20 million meetings called to order every day. Many businesses as well as associations are realizing the importance and effectiveness of sponsoring meetings, conferences and special events that are professionally planned...

From magazines and newspapers to billboards and the Web, advertising is everywhere. It is an industry of ideas that informs, inspires, and entertains. Advertising is dynamic—it is constantly searching for new ways to reach the masses and innovate design and the written word. A sharp...

The Bachelor of Science Program in eBusiness is comprised of 40 courses of 3 credit hours each. Each online course contains a course overview, lecture notes, practice exercises, multiple choice tests and an online final exam.Semester 1EN110 - Achieving Academic ExcellenceThis course...

Overview — The World Travel and Tourism Council (WTTC) estimates that by 2015, 269.5 million people worldwide will have jobs created by the event/tourism industry, accounting for one in over 11.2 jobs. The Meeting and Event Management associate degree program provides graduates...

The bachelor’s degree program in Advertising is a 12-quarter program. It is designed to provide graduates with the skills needed to work in the field of advertising, art direction, copywriting, and account supervision. A solid art foundation combined with hands-on advertising curricula,...

Students will learn how to plan and forecast demand for product and services, to gain an understanding of operations involving the movement of materials from raw materials for production to providing the finished product to the end consumer. After gaining an understanding of the supply...

The objective of the Marketing Area is twofold: 1) to prepare students for rewarding careers in marketing, and 2) to provide non-marketing students with a basic understanding of marketing and its role in business. At the heart of marketing is a customer-focus; the same is true of the...

The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration. Also...

Globalization. More than a buzzword, it’s a reality in today’s fashion industries. It’s more complicated than just selling products around the world. It’s about planning, strategizing, sourcing, shipping, and marketing—often throughout different countries with different trade policies,...

The Marketing Management Certificate takes students through six courses that prepare them for jobs in a variety of settings, including direct and international marketing, sales and retail management, marketing research and advertising.Credit Certificate Program Requirements...

The Advertising Design  curriculum  gives you the skills to develop your personal voice and communicate an idea verbally and visually. Advertising Design classes are complemented by Liberal Arts classes that give you a broad perspective to understand the cultural,...

Class Length 1 Day Overview Increase customer and employee satisfaction by improving communication and problem solving skills. This course will provide skills, ideas and techniques to improve customer service along with an opportunity...

The Certificate in Marketing Management will prepare a student to obtain an job in the marketing area of an organization. The certificate requires a total of 30-31 units.Required Courses (6 units) UnitsMKT 100 F Introduction to Marketing and 3CIS 100 F Introduction to Personal Computers...

With so many words, sounds, and images competing for our attention, how do organizations get their message heard? Smart, well planned advertising and marketing communications break through the media overload. From promoting a product to building awareness of a brand or an idea, a great...

Class Length Customizable Overview When customers are unhappy with the service they receive, most don’t complain--they simply don’t come back. “Quality Service: Defining It, Building It and Sustaining It” uses a total quality...

Overview — Marketing Management is an associate degree program designed to prepare you for a new or advanced career in marketing. It is designed to assist you in developing skills in market research and analysis, selling, logistics, human relations, business communications,...

Our faculty of advertising professionals prepares you to become a successful art director (and maybe even a copywriter) in an advertising agency. Projects are the same kind you'll experience in the real world. You'll research, analyze and identify marketing opportunities and strategies....

Class Length 1 Day Overview “It is not enough to merely satisfy the customer; customers must be “delighted” surprised by having their needs not just met, but exceeded.” A. Blanton Godfrey Customer Service is the provision of service...