Program Marketing - Advertising Arizona

Students learn how to: * Develop an understanding of how to define an e-commerce project, including defining your site's intent, budget, staffing, target audience, and hosting. * Write a site plan that includes company description, statement of intent, products and services,...

Students learn how to: * Develop an understanding of important concepts for developing an Internet marketing strategy. * Determine whether a product or service is right for the Web and learn principles for attracting a target audience through design. * Develop a concept for...