Bachelor of Business Administration (BBA) with a concentration in Marketing - Atlanta - GA - Georgia - I124

The Bachelor of Business Administration (BBA) with a concentration in Marketing is designed to deliver a solid foundation for business marketing professionals by combining a core education in business with a focus on topics relevant to various marketing careers. The BBA also provides a foundation for students who wish to pursue an advanced degree at the Master's level. The BBA degree meets the lower-levels requirement (180 credits) of the Master of Business Administration (MBA).

Career Opportunities

The BBA with a concentration in Marketing can help prepare students interested in developing and advancing a career in:

    * Corporate marketing
    * Advertising agencies
    * PR firms
    * Sales departments

Challenging, Relevant Coursework

The BBA in Marketing features industry-relevant coursework taught by faculty members with real-world experience in the field. Key topics addressed in this degree program include the steps to planning, implementing and evaluating marketing strategies; the market research process; an overview of consumer behaviors; and the complexities of international marketing.

Students who successfully complete the program should be able to:

    * Assess decisions and employ methods for improving decision making.
    * Apply teambuilding and leadership skills.
    * Apply mathematical, statistical, and research techniques to analyze contemporary business practices and functions.
    * Apply the concepts and principles of finance and accounting to make effective decisions.
    * Discuss operations management practices and principles used in the current business environment.
    * Explain macroeconomic and microeconomic concepts and how they relate to the management of domestic and global organizations.
    * Discuss the implications of technology and the Internet on today's businesses.
    * Communicate effectively in business situations.
    * Recognize and manage potential ethical and legal conflicts.

Concentration courses for this program include:

    * Marketing Management Concepts
    * Marketing Research Concepts
    * Buyer Behavior and Marketing Strategy
    * International Marketing Strategy