Course Description:
Central Penn Advantages for Corporate Communications Majors
* Gain knowledge of a variety of communication sectors including corporate and
nonprofit, public relations, political, and print media
* Oversee a formal communications project from beginning to end, working within
budget and deadline
* Learn proficiency in planning, crisis communications, event management and media
relations
* Communicate effectively during formal speech making, project presentations and
interviews
* Become proficient in the use of several industry standard software packages
* Develop and present your own professional work portfolio
* Develop your expertise from faculty who have first hand, real world industry
experience
What kind of work does a Corporate Communications Graduate do?
The Bachelor of Science Degree program in Corporate Communications is intended to train students in career-oriented communications. Several courses are offered in public relations. Other courses include events planning and internal communications. Advanced courses in this concentration, coupled with required courses in Communications, enables the student to enter a corporate setting with substantial knowledge regarding how to write, advising how to best promote the interests of the employers through communications, how to deal with public relations crises and the legal parameters of an organization as far as public relations and advertising are concerned. Students in this degree could capably work in governmental public affairs offices, public relations agencies, trade association public relations, non-profit agency public relations, corporate public relations offices as well as many other related areas.
Admissions Requirements
Applicants entering the Corporate Communications Bachelor's Degree Program should possess at least a 2.0 GPA (C average) with recommended preparation or requirements that include:
* a solid background in oral and written communications
* a strong familiarity with personal computer operation, especially business and graphics software
Corporate Communications Internship
Upon completion of the Corporate Communications degree program course work, you will participate in a professional internship. This is the last step in your development toward professional success. You will sharpen your skills and personal attributes by directly interacting with business and industry communications and public relations professionals in a variety of firms. The internship gives you the opportunity to use all the knowledge you acquired while attending Central Penn. No matter where you complete your internship, you will gain the knowledge and confidence needed to succeed in this high-paying career field. More than 80% of Central Penn internships result in immediate offers for employment.
Who will teach me?
The General Studies and Communications faculty at Central Pennsylvania College are highly knowledgeable professionals who bring relevant work experience to the classroom. Our professors care about the career success of each student, and they will work with you on an individual basis to help you accomplish your academic goals. These same professors serve as student academic advisors, maintaining personal relationships with students as well as serving as a reference and friend. Because of Central Penn's small class size, you receive the personalized instruction you need to complete your course work in a timely and professional manner.
Who will I work for?
Through the years Central Penn has developed a close working relationship with many companies and organizations across Pennsylvania. As a result, Central Penn interns and graduates find the door open to them at a number of locations. Research has shown a great demand for professionals who are able to make timely, prudent decisions based on knowledge and skills. Wherever you work and whatever your employment goals, expect positions such as:
* Public Relations Specialist
* Media Specialist
* Events Coordinator
* Journalist
* Speech Writer
* Editor
* Grant Writer
* Polling and Survey Specialist
* Desktop Publisher