Bachelor in Business Administration - Marketing - Summerdale - PA - Pennsylvania - Central Pennsylvania College - I912

Central Penn Advantages for Marketing Minors

    * Gain hands-on experience developing and implementing marketing plans, strategies
       and campaigns for campus and community organizations.
    * Effectively learn the process of product development and distribution.
    * Recognize consumer needs and the application of marketing concepts to business
       models
    * Learn about international marketing
    * Experience small class sizes and personalized instruction
    * Learn from professors who have first hand, real-world experience

What kind of work does a Marketing graduate do?

Central Penn Marketing graduates implement programs that are up to date, relevant and effective in marketing goods and service throughout the world, a process that requires planning, research and analysis. As a Marketing graduate you will interact with many types of businesses and evaluate new product introductions, advertising, market research, and international marketing. You will manage the integration of all these areas into a single cohesive whole designed to maximize profitability by recognizing and meeting consumer needs.

Admissions Requirements

Applicants entering the Marketing Bachelor's Program should possess at least a 2.0 GPA (C average) with recommended preparation or requirements that include:

    * a solid background in oral and written communications
    * math through Algebra II

Internship

Upon completion of your program course work, you will participate in a professional internship. This is the last step in your development toward professional success. You will sharpen your skills and personal attributes by directly interacting with Business Marketing and Advertising professionals in a variety of firms. The internship gives you the opportunity to use all the knowledge you acquired while attending Central Penn. No matter where you complete your internship, you will gain the knowledge and confidence needed to succeed in this high-paying career. Over 80% of Central Penn internships result in immediate offers for employment.

Who will teach me?

The Marketing and Business faculty at Central Pennsylvania College are highly knowledgeable professionals who bring relevant work experience to the classroom. Our professors care about the career success of each student, and they will work with you on an individual basis to help you accomplish your academic goals. These same professors serve as student academic advisors, maintaining personal relationships with students as well as serving as a reference and friend. And because of Central Penn's small class size, you receive the personalized instruction you need to complete your course work in a timely and professional manner.

Who will I work for?

Through the years Central Penn has developed a close working relationship with many companies and organizations across Pennsylvania. As a result, Central Penn interns and graduates find the door open to them at a number of locations. Research has shown a great demand for professionals who can discover the needs and desires of its customers and adapt its goods and services to fulfill them. Wherever you work and whatever your employment goals, expect positions such as:

    * International Marketing Specialists
    * Business-to-Business Sales Agents
    * Sales Managers
    * Product Brand Specialists
    * Market Researchers
    * Marketing Communications Specialists
    * Logistics Personnel and Managers
    * Purchasing Agents and Managers