Bachelor Degree Marketing - Advertising California

It is the objective of the School of Advertising to offer students the opportunity to acquire the skills and knowledge necessary to create advertising that is both exciting and effective. They will graduate with a competitive portfolio capable of winning that first job and with the...

The objective of the Marketing Area is twofold: 1) to prepare students for rewarding careers in marketing, and 2) to provide non-marketing students with a basic understanding of marketing and its role in business. At the heart of marketing is a customer-focus; the same is true of the...

Advertising is a creative profession within the commercial realm. In the Advertising program, you'll study art direction, copywriting, and account supervision — and you can learn both the creative and business side of advertising. Graduates are prepared to seek entry-level employment such...

From magazines and newspapers to billboards and the Web, advertising is everywhere. It is an industry of ideas that informs, inspires, and entertains. Advertising is dynamic—it is constantly searching for new ways to reach the masses and innovate design and the written word. A sharp...

The bachelor’s degree program in Advertising is a 12-quarter program. It is designed to provide graduates with the skills needed to work in the field of advertising, art direction, copywriting, and account supervision. A solid art foundation combined with hands-on advertising curricula,...