Associate Degree in Advertising - Santa Ana - California - SAC - I2337

The associate degree and certificate curriculum in marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing. The student will then specialize in one of the option areas: general marketing, professional selling, advertising, or retailing management. The certificate program provides practical skills for the student within specific areas of marketing.

Course

Units

Marketing Core Requirements

9

Marketing 115, Consumer Behavior

3

Business Applications 162, Pagemaker

OR

Business Applications 160, Microsoft Publisher

3

Marketing 132, Web Advertising

1

Marketing 142, Web Page Design Techniques

1

TOTAL

17